Texas Winds Musical Outreach
Texas Winds Musical Outreach takes live music out of the concert hall and brings it directly to people who otherwise have little opportunity to experience it. Their musicians perform over 1,400 free concerts annually, reaching 80,000 people, from nursing home residents and hospital patients to disadvantaged children.
I’ve been working with the Executive Director at Texas Winds now for several years. When we met, concerts and donations were managed with an old FileMaker database built by a previous developer, but the design didn’t scale and no longer supported the direction Texas Winds was heading.
We identified which parts of the database were most in need and re-used what we could. New tables were created for Foundations, Gifts, Locations, Ensembles, Musicians, and their scheduling and reporting tools were dramatically improved. This solution allows Texas Winds to book hundreds of additional concerts each year — reaching thousands more in need — without hiring additional staff. With more time to focus on fundraising, Texas Winds donations and gifts have increased 25%.
After addressing their FileMaker needs, I shifted focus to moderinzing the Texas Winds website. Their previous site wasn’t responsive on mobile and was difficult to update. A new site was built with WordPress, providing a better mobile experience and dramatically simplifying the creation of new content.